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Keeping Members Engaged: Strategies & Tools with Gladstone's Audience Builder
Target the Right Members Without Guesswork
Ever feel like you're sending the same message to everyone? With our Audience Builder, you can group members by behaviour, such as those who haven't booked in a few weeks, only come off-peak, or haven't tried a group class.
- Quickly pull a list of lapsed members for a re-engagement offer.
- Promote yoga to members who haven't booked before.
- Fill quieter slots without the usual back-and-forth.
Build On-Brand Emails in Minutes
Need to get a message out fast? With our drag-and-drop editor, you can design branded emails from scratch with no need to wait on your marketing team or switch tools. Just choose a layout and drop in your content.
- Create polished, professional emails in minutes.
- Design freely with brand control; no tech skills required.
- Everything you need, all in one place, with no extra logins.
Automated Member Communications
Wish your emails could just send themselves? With automated communications for leisure centres, you can set up key messages once, and let Gladstone handle the rest.
Create simple automation journeys like:
- A welcome email based on a person's membership.
- A check-in message after two weeks of no visits.
- A 'bring a friend' offer to encourage re-engagement
"Our communications platform is a game-changer; no more jumping between tools or relying on Head Office to send a message. Now, you have the power to reach the right members at the right time within a system that is directly integrated with Gladstone."
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“Your team knows when someone's starting to disengage, but finding the right time and tools to do something about it? That's the real challenge. It's not about will, it's about workload. We're building tools to ease that pressure, so you can connect with the right members at the right time.”
