Steve Scales

Chief Executive Officer

With over two decades of experience across the health, public, private, and supply sectors, I have played a crucial role in supporting the industry. As the former Director of Membership and Sector Development at ukactive, I have successfully navigated industry challenges during critical periods such as the pandemic, energy crisis, and Brexit. 

Fast forward to now, and I'm here to work hand in hand with our partners, driving initiatives that not only enhance the health and fitness ecosystem but also propel the entire industry forward.

My genuine passion lies in digitally transforming the industry, and I'm committed to driving the change. Let's face the challenges together and shape the future of health and fitness.