St Dunstan's Enterprises
Why St Dunstan's Enterprises is Moving to the Cloud
St Dunstan’s Enterprises (SDE) has grown significantly over the years, evolving from a £200,000 operation into a thriving £1.2 million business. Managing a diverse portfolio -including sports hall activities, outdoor pitches, personal training, ticketed theatre events, and venue hire - SDE needed a modern, integrated solution to support its continued expansion.
With multiple software providers in place - CoursePro, WisePay, and SAGE Intact - SDE faced challenges in creating a seamless customer experience and streamlining its internal processes. Customers had to navigate different portals for different services, leading to a fragmented journey. Meanwhile, the team dealt with time-consuming admin tasks and limited reporting capabilities due to disconnected systems.
A Strategic Move to the Cloud
Recognising the need for a one-stop shop, SDE has chosen to partner with Gladstone as part of its broader digital transformation. This move aligns with the organisation’s new website launch and commitment to delivering an improved experience for both customers and staff.
Seamless Customer Experience
A single platform for bookings, reducing friction for users.
Automation & Efficiency
Less manual admin, particularly around invoicing and customer communications.
Advanced Reporting
More accurate data insights to support forecasting and decision-making.
Targeted Communication
Automated marketing, flash promotions, and instant updates, e.g., offering pitch discounts in bad weather.
Modernise Operations
With Gladstone’s cloud-based G360 platform, along with Go Join, Go Book, Go Mobile, Prospects, GoLearn, Gladstone Reporting, eCommerce, and Access, St Dunstan's Enterprises is set to modernise its operations. The ability to apply joining fees for commercial users and introduce membership management in future phases also offers exciting opportunities for growth.
Watch This Space
We are so excited to support St Dunstan’s Enterprises on this journey and look forward to seeing the impact of their integrated, data-driven approach to leisure management. Stay tuned for Part 2, where we’ll explore the implementation process and the transformation in action.